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Should SDRs Report to Sales or Marketing?

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization.  We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead…

Chief Marketing Officer ( C.M.O. )

https://isbnsearches.com/post/189590064839

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